Heatherton is at St Florence, four kilometres from Tenby, and it offers over thirty activities on a large outdoor site — with a pricing model that sets it apart from everything else in the area.
You pay for what you use. There is no substantial admission charge; you buy tickets or a wristband and spend them on whatever you want to do.
It is also, unusually for an attraction of this kind, dog-friendly.
Tenby’s other family attractions — Folly Farm, the Dinosaur Park, Manor Wildlife Park — are all aimed primarily at younger children.
Heatherton is the one that works for teenagers and adults. Karting, laser combat, shooting, high ropes and the drop tower are set up for people who have outgrown a farm park, and family groups spanning three generations use it routinely.
Karting on several tracks, including a serious adult circuit.
Laser combat in an outdoor arena.
Archery, crossbows, pistol and rifle shooting.
High ropes and climbing.
The Powerfan — a controlled free-fall descent from a tower.
The Dragon Slide — a large drop slide.
Bumper boats, water walkers and aqua zorbing.
Golf — driving range, pitch and putt, adventure golf.
Bowling, trampolines, astroglide, soft play and farm animals.
Not all activities are equal value. The Dragon Slide and the Powerfan are exciting and last seconds, and they cost a disproportionate number of tickets for the time. Karting, laser combat and the golf give much longer for the money. If you plan a full day, buy a wristband; if you are picking two or three things, buy tickets and choose carefully.
The food in the main café is the weak point. It draws more criticism than anything else on the site. There are picnic areas — bring lunch, or eat in Tenby afterwards, which is four kilometres away and full of good options.
Short waits. Even when the park is busy, queues are reported as fifteen minutes at worst, which for a pay-per-activity site is the thing that matters most.
Plentiful, friendly staff — consistently mentioned.
Genuine range. A group with a six-year-old, a fourteen-year-old and two grandparents can all find something, which almost nothing else in Pembrokeshire manages.
Entry free or nominal; activities paid by ticket or wristband. Check current pricing before deciding which suits.
Time: a full day with a wristband; a half-day on tickets.
Parking: free on site.
Facilities: café — the weak point — picnic areas, shop, toilets.
Dogs: welcome, which is rare for an attraction of this type.
Access: the site is large and largely level; individual activities have their own restrictions.
Weather: mostly outdoors with some indoor activities. Better in dry weather.
St Florence, off the B4318, about ten minutes from Tenby by road, signposted.
Manor Wildlife Park is next door.
The Dinosaur Park is five minutes towards Tenby.
Entry is free or nominal; you pay for individual activities by ticket or wristband.
Karting, laser combat and the golf give the most time for the money. The Dragon Slide and Powerfan are short for the ticket cost.
Yes — it is the one family attraction near Tenby that genuinely works for teenagers and adults.
Yes, which is unusual for this kind of attraction.
It is the most criticised part of the site. Take a picnic or eat in Tenby.